Videos

GANE Audience Development Training Roadshow

In 2009 GANE delivered a series of Roadshows across the North East teaching many of you the basics of audience development and strategic marketing. If you missed this series or would like to refresh your memory, you can now follow the course online by watching the lessons on video.

The course is broken into 8 videos. Each video ends with a worksheet exercise. You can download the workbook to follow along with the exercises.

Getting Digital Webinar: New Tools for Fundraising

Written by GANE | 06 October 2011

Webinar and workshop focusing on new digital tools for fundraising in the cultural sector. ambitionlogo
Date: 18 November 2011
Location: Glasgow School of Art, Mackintosh Lecture Theatre, Mackintosh Building, 167 Renfrew Street, Glasgow, G3 6RQ
Webcasting: 10am - 12.30pm
Lunch: 12.30pm - 1.30pm
Workshops: 1.30pm - 4pm

Most of us in the cultural sector know by now that social media and mobile tools are great for building relationships and increasing engagement. But how many of us are exploring such tools to increase marketing and raise crucial funds?

Sarah Gee will show how crowdfunding tools can assist in fundraising by engaging audiences, visitors and donors in a completely new way, and announce a new Scottish crowdfunding site designed specifically for the cultural and creative sectors. Rachel Beer will illustrate the power of digital tools and techniques to build audiences and raise profile.

Attendees who are ready to get their hands dirty and try out some of the new new tools and techniques for themselves can register to stay for the afternoon workshop sessions. These are small-group intensive sessions so please book early to assure your place.

Training Roadshow Part 2

Research: What information do we need for an evidence-based approach to developing audiences? We unleash the power of postcodes!

Training Roadshow Part 4

Strategies and Tactics: How to use your SWOT Analysis to take positive action.

Training Roadshow Part 6

Strategies: Different types of strategy to develop your audiences.

Training Roadshow Part 1

Planning: What are the benefits of taking a planned approach to audience development? We give you an overview of the planning process.

Training Roadshow Part 3

The SWOT: How do you bring together all of your research into a SWOT Analysis?

Training Roadshow Part 5

Barriers: Setting objectives, strategies and tactics that address barriers to attendance.

Training Roadshow Part 7

Resources: Helpful approaches to assigning resources, budgeting and campaign planning.