Useful links
Online articles, blogs and web links
A lits of websites, blogs and online articles we have come across and found worth sharing with you. Let us know if you find any other good ones! We try to keep this list updated, but please also follow us on Facebook or Twitter for more useful links.
Accessibility
Ten quick tests to check your website for accessibility
Introduction to web accessibility
Eyewriter initiative - allows those with paralysis to draw with their eyes
Audience research
Top tips for writing an effective Online Survey
A guide to desk researching audiences and visitor data
Blogs we follow
http://www.museumtwo.blogspot.com/ (about participation in museums and galleries)
http://arts-marketing.blogspot.com/ (US based arts marketing blog)
http://mashable.com (daily posts about digital media)
http://communicatingthearts.blogspot.com/
http://www.smartsandculture.com/ (US based arts marketing blog)
http://audiencedevelopment.wordpress.com/ (Canadian audience development blog)
http://www.museummarketing.co.uk/ (blog by MuseumNext about technology, museums and audiences)
http://www.bullseyehub.com/blog/tag/arts-marketing/ (marketing for the entertainment industry)
Business Planning
7 business management and marketing tips
Collaboration and partnership opportunities
Empty Shops Network - restore, revivie and reinvent the high street
Creative cooperatives
CRM - Customer Relationship Management
The Ticketing Institute (register to access full list of resources and information about suppliers)
Crowdsourcing
Kickstarter - a funding platform for all creative organisations
Data Protection
Advising you on your responsibilities and obligations (Information Commissioner's Office)
Digital Marketing
Make sure your web developer knows about Search Engine Optimisation (SEO)
Reasons why people don't open your email newsletters
How to set up a Google Alert to track what's being said about you online
7 Ways to refresh your newsletter
Growing audiences
Reaching and working with more ethnically, racially, and economically diverse audiences
Museums and teenagers; do they mix?
Growing your audiences without alienating your base
How to attract a younger audience
Communicating with your audience is a two way conversation
How to keep your audience coming back
Marketing general
Press release analysis
Freshen up your Marketing
Guerilla marketing
Market your small business with no budget
Marketing on a shoestring budget
Social Media
How to use Social Media to have a wildly successful event
How to use Facebook
Knitting together your email, website and Social media pages
Writing a Social Media Content Strategy
10 tips for successful Social Media monitoring
Social Media Policy examples and resources
5 ways to share images on Twitter
How much is your facebook page worth?
10 things your grandmother can teach you about Social Media
How to update your status simultaneously on our Social Media sites
Which social media is best for you - cheat sheets
How to make Facebook work for your organisation
Tips and tricks for Facebook
Social Media marketing in 10 mins a day
Your little e-book with e-tricks
10 musts for marketing to women on Facebook
Writing tips
How to write an article in 20 minutes
10 new ideas for getting inspired to write
6 ways to get inspired
How does the style of your writing need to differ between your blog, your brochure and your website?
