So you've written a press-release, but who do you send it to? How do you attract those camera crews to your new exhibition or get your theatre show reviewed in the local news paper?

Creating and keeping good relationships with the media is an important part of audience development, whether it is fostering relationships with the local press or trying to encourage national media coverage of regional cultural events and organisations.

You can download the free media database from this page. This includes contact names and details for national, regional and specialist artform media, and can be used for distributing listings and press releases.

In the near future GANE hopes to conduct a media familiarisation tour of the North East, bringing a range of arts journalists to experience the cultural life and infrastructure of the region. Watch this space!