Training Videos

Missed the GANE Roadshows last year? Don't worry, it's all caught on film! The course is broken into 8 videos below. Each video ends with a worksheet exercise. You can download the workbook to follow along with the exercises.

Have fun!

Filmed at Dalrymple Hall and Arts Centre, Fraserburgh, Aberdeenshire, Scotland 2009. Presented by Stuart Brownlee and Marcus J Wilson.

2-day course at Mar Lodge, September 2009

Part 1

Part one of the video looks at the reasons for taking a planned approach to audience development.

Part 2

Part two of the video considers what information we need to take an evidence-based approach to developing audiences.

Part 3

Part three of the video looks at bringing together all of your research into a SWOT Analysis.

Part 4

Part four of the video explains how to put your SWOT analysis to practical use.

Part 5

Part five of the video considers how to use barriers to set objectives, strategies and tactics.

Part 6

Part six of the video looks at types of strategy.

Part 7

Part seven of the video considers resources, budgeting and campaign planning.

Part 8

Part eight of the video explores how to monitor and evaluate your audience development activities.

1	GANE Steering Group Minutes (9 Dec 2008)	41
2	GANE Steering Group Minutes (17 June 2009)	39
3	GANE Steering Group Minutes (1 April 2009)	38
4	GANE Steering Group Minutes (18 Feb 2009)	38
5	GANE Steering Group Minutes (3 Sep 2008)	38