GANE Evaluation

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Aberdeenshire Council and (GANE) project partners are looking for an independent consultant to evaluate the three year programme - Growing Audiences North East - to confirm activity, impacts structure and governance and identify future needs and to assist in developing a partnership way forward for audience development in the North East of Scotland. The aim of the evaluation is to consider:

The aim of the evaluation is to consider:

• How far the GANE programme has met the original recommendations and tasks of both ‘Beyond the Central Belt’ and of the commissioning brief in rural and city contexts.

• To present analysis and detail of NE audiences as identified by GANE project work and organisations supported by GANE to ascertain future need for an audience development service in the North East. (This might include hard to reach new audiences in Moray, Angus as well as Aberdeenshire and Aberdeen City).

• To consider and make links with Aberdeenshire and City tourism initiative.

• How effective GANE has been in supporting organisations to use social media and analysis of audiences.

• A short desked based evaluation of the Go Local programme to date and its future potential would be helpful.

• How effective GANE has been in responding to radically changing environments and exploring/providing recommendations for future delivery models.

To provide recommendations

• What are the future needs of partners and organisations in north east to enable them to grow audiences

• Explore possible GANE project merger with existing ne institutions and what potential might we have to maximise university involvement in any future projects linked to knowledge transfer agendas, audience statistical archives.

• Taking into consideration creative Scotlands proposed and make recommendations re what structures are needed in the future to support audience development in the North East of Scotland.

• Establish key partners for future, what potential is there to take this forward as a rural model of audience development support for Moray, Angus and Aberdeensh

How far the GANE programme has met the original recommendations and tasks of both ‘Beyond the Central Belt’ and of the commissioning brief in rural and city contexts.
To present analysis and detail of NE audiences as identified by GANE project work and organisations supported by GANE to ascertain future need for an audience development service in the North East. This might include hard to reach new audiences in Moray, Angus as well as Aberdeenshire and Aberdeen City.
To consider and make links with Aberdeenshire and City tourism initiative.
How effective GANE has been in supporting organisations to use social media and analysis of audiences.
A short desked based evaluation of the Go Local programme to date and its future potential would be helpful.
How effective GANE has been in responding to radically changing environments and exploring/providing recommendations for future delivery models.

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GANE Surgeries

KEEP CALM AND VISIT SIAN

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Another two days of successful one to one surgeries with Sian. We always love hearing from those that have been able to benifit from the services GANE has to offer so please drop us a line and let us know how GANE has helped you or your organisation.

The dates for May surgeries to be confirmed - these are FREE one hour audience development sessions with Sian and will be on a regular monthly basis until June. They give you an opportunity to ask any questions about your marketing or audience development on a one to one basis with Sian, and allows you the time to focus specifically on on area that you wish to improve or

Keep-Calm to use the time to focus specifically on one area of importance.

Sian can offer tailored advice and information for the Arts, Cultural, Creative and Heritage sectors. She has worked across the North East, Highlands and Islands for the last three years and has a background in Audience Development, data analysis and online marketing.

Make sure you book a session to talk to Sian about:

Current or future projects
Setting up audience development initiatives
Implementing and evaluating audience development
Conducting audience research
Marketing and promotion
Online marketing
Social Media and Social Networking

Maximising Audience Reach and Engagement

Written by GANE

Digital Media: maximising audience reach and engagement webinar

Date: 24 April 2012 ambitionscotland

Time: 11:00 - 13:00

Live stream: www.getambition.com

The webinar from partners AmbITion Scotland and Interface is aimed at any cultural and heritage organisations that want to work on a digital research or innovation project with an academic partner.

It will highlight the range of expertise available within the digital media sector of Scottish universities and research institutions that could help you drive change and realise real benefits for your organisation. Support is available from Interface to broker relationships between cultural organisation and academic partners and provide financial support (up to £5,000). Example projects have included:

• digital data collection
• online audience research
• trailing a new digital production/distribution method for artistic work
• linking operational digital tools to each other.

Tickets for the live event are fully booked but there is plenty of space online!
Click here for more information on speakers and to register.

What's On // North East Scotland Facebook page

Just a reminder for you all to post your events on the What's On page!

With over 300 million users world-wide, Facebook is a very powerful online platform where you not only can connect with friends and family, but can also very easily promote your cultural events to a wide network of people. GANE has set up a dedicated page on Facebook for all North East arts organisations to post their events, and for audiences to find out what's happening in our area. The page is now also part of our Go Local campaign, to encourage audiences to take more advantage on what's on their doorstep. Even better, if you are representing an organisation, you are invited to become one of the many administrators, which gives you the ability to post your event straight onto the walls of all the people who have 'liked' the What's On page (and that's quite a few!).